How We Decide What Features to Build Next

Limited time. Unlimited requests. How do we decide?

The Framework

Impact: How many customers does this help?

Effort: How long will it take to build?

Revenue: Does this unlock new customers or reduce churn?

Score each 1-10. Multiply. Highest score wins.

Recent Decisions

Built: Bulk import (High impact, medium effort, unlocks enterprise)

Deferred: Custom reporting (Low impact, high effort, nice-to-have)

Rejected: Social media integration (No impact, medium effort, distraction)

The Reality

Sometimes we build low-score features because a big customer needs them.

Frameworks guide, but business needs override.

The Lesson

Perfect prioritization doesn't exist. Good enough, executed fast, beats perfect planning.