Scaling Challenges: When Growth Creates New Problems

Scaling isn't just about handling more traffic. It's about systems that worked at 10 customers breaking at 100.

What Broke

Database Queries: Worked fine with 1000 records. Died at 100K. Needed indexes everywhere.

Manual Processes: Onboarding by hand worked for 5 customers. Not for 50.

Support Load: WhatsApp worked until 30 customers. Then it became chaos.

What We Fixed

Automated Onboarding: Self-service setup with video guides.

Support System: Moved from WhatsApp-only to organized ticketing.

Database Optimization: Indexes, query optimization, caching.

What's Next

At 85 customers, we're hitting new limits. Time to refactor again.

Scaling is continuous problem-solving.